Saturday, January 31, 2009

Big Ups To War Child Campaign

A few months back I posted a link to a War Child advertisement.

The campaign won a Cassie Award. The Cassie's are Canada's advertising awards. The agency John St. (Toronto) took home the Cassie for best Not-For Profit ad.



Facts:

Within 2 weeks of the August 2007 launch Canadians were in an uproar, and they turned their anger into support. War Child Canada more than doubled online donations in 2007, going from $39,069 to $84,925. War Child has also seen an increase in support from company partnerships.

Big Ups to John St., The Cassie Awards, War Child Canada and my homie Karin A for hooking up the Cassie updates.

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